MKT 430: Advanced Marketing Management   Tags: business, management, marketing, strategy  

Click on the topic "Browse" feature (upper part of page) to drill down to the "Business & Industry" topic path. Click on "Marketing" and then "Marketing & Customer Services" to explore articles in marketing strategy. Alternatively, you may search for articles on the industry by entering 32229* in the "NAICS" search box. Enter terms like "men" and "target markets" and search by subject for research on that segment.

To find global Datamonitor industry reports, set Document Type to "Industry Overview" and Publication Type to "Industry Profile." Enter keywords in the search boxes (e.g. "face" / "facial" / "skin" or "personal hygiene"). Also, do keyword phrase searches such as "men's grooming" to get articles on trends in this area. Many Industry Profiles have "Five Forces" analyses. For Datamonitor company reports, click on "Company Profiles" link (top of screen). Many Company Profiles have SWOT analyses.

Click on "Watch Recording" in upper right-hand corner for 1 hr. webinar from June of 2011 on state of consumers in the U.S.

A great source for in-depth industry profiles. Profiles include market size, segments, competitive landscape, forecasts, etc. Browse reports by NAICS code, or search by keywords. Try NAICS codes 32229 and 32562.

A monthly collection of industry profiles and new product reports.

A great source for global market size, share and growth data as well as consumer lifestyle / trends analysis.

Requires analysis with a statistical software package.