MKT 232: Marketing Research   Tags: business, consumer research, consumers, market research, marketing, marketing research  

Click on the topic "Browse" feature (upper part of page) to drill down to the "Business & Industry" topic path. Click on "Marketing" and then "Marketing & Customer Services" and then "Market Research" to explore articles on various aspects of the discipline. Alternatively, you may search for articles on various industries by using the NAICS navigation tool, or enter terms like "baby boomers" AND "target markets" and search by subject for research on that segment and others.

Click on the link to be taken to a saved search with over 16,000 articles with "consumer attitudes" as a subject heading. Refine the search with additional keywords to find specific articles (e.g. appliances).

Click on the link to be taken to a saved search with over 36,000 articles on the topic of "consumer behavior" Refine the search with additional keywords (e.g. decision).

Click on the link to be taken to a saved search with over 19,000 articles on the topic of "marketing research." Refine the search with additional keywords (e.g. shopping).

To find global Datamonitor industry reports, set Document Type to "Industry Overview" and Publication Type to "Industry Profile." Enter keywords in the search boxes to refine results to your industry of choice. For Datamonitor company reports, click on "More" dropdown then "Company Profiles" link. Many Company Profiles have SWOT analyses.

Industry profiles organized by NAICS codes.

Online database of global consumer and market size data that tracks consumer spending on over 330 products (volume and value) in 52 countries over the last five years. Also includes extensive collection of global consumer lifestyle trend reports.

SimplyMap enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data (Nielsen, Simmons, MRI and EASI). Although not required in order to use SimplyMap, a personal account is necessary to save your work. Milner's subscription allows two (2) person to use this site at any time. If all connections are being used, you will see a message stating that all licenses/seats are currently active. Try again later.

Floor 2 Reference (G1019 .R22) Provides economic, business, and social statistics for all states and trading areas in the U.S.

Floor 2 Reference (HF5437 .S3202). Includes demographic data, market rankings, retail sales, and projections for metro markets and TV markets. Has users’ guide for advertising, marketing, and sales planning applications.

Floor 2 Reference (HF5905 .E38). Annual guide to market rankings for metro areas.

Floor 4 Stacks (HF5415.33.U6 L54) A reference guide for consumer market analysis.

Click on this link to view a saved search that will lead to over 25 different print publications pertaining to various consumer demographics.

Floor 2 Reference (HA 203 .S6601). Presents demographic and market data by zip code within state.