Last Updated: Feb 25, 2013
- ABI / Inform Global
Click on the topic "Browse" feature (upper part of page) to drill down to the "Business & Industry" topic path. Click on "Marketing" and then "Marketing & Customer Services" and then "Market Research" to explore articles on various aspects of the discipline. Alternatively, you may search for articles on various industries by using the NAICS navigation tool, or enter terms like "baby boomers" AND "target markets" and search by subject for research on that segment and others.
- Business Source Complete / Consumer Attitudes
Click on the link to be taken to a saved search with over 16,000 articles with "consumer attitudes" as a subject heading. Refine the search with additional keywords to find specific articles (e.g. appliances).
- Business Source Complete / Consumer Behavior
Click on the link to be taken to a saved search with over 36,000 articles on the topic of "consumer behavior" Refine the search with additional keywords (e.g. decision).
- Business Source Complete / Marketing Research
Click on the link to be taken to a saved search with over 19,000 articles on the topic of "marketing research." Refine the search with additional keywords (e.g. shopping).
- Business Source Complete / Industry Profiles
To find global Datamonitor industry reports, set Document Type to "Industry Overview" and Publication Type to "Industry Profile." Enter keywords in the search boxes to refine results to your industry of choice. For Datamonitor company reports, click on "More" dropdown then "Company Profiles" link. Many Company Profiles have SWOT analyses.
Industry profiles organized by NAICS codes.
- Passport GMID (Online)
Online database of global consumer and market size data that tracks consumer spending on over 330 products (volume and value) in 52 countries over the last five years. Also includes extensive collection of global consumer lifestyle trend reports.
SimplyMap enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data (Nielsen, Simmons, MRI and EASI). Although not required in order to use SimplyMap, a personal account is necessary to save your work. Milner's subscription allows two (2) person to use this site at any time. If all connections are being used, you will see a message stating that all licenses/seats are currently active. Try again later.
- Commercial Atlas and Marketing Guide
Floor 2 Reference (G1019 .R22) Provides economic, business, and social statistics for all states and trading areas in the U.S.
- Demographics USA
Floor 2 Reference (HF5437 .S3202). Includes demographic data, market rankings, retail sales, and projections for metro markets and TV markets. Has users’ guide for advertising, marketing, and sales planning applications.
- Editor & Publisher Market Guide
Floor 2 Reference (HF5905 .E38). Annual guide to market rankings for metro areas.
- Lifestyle Market Analyst
Floor 4 Stacks (HF5415.33.U6 L54) A reference guide for consumer market analysis.
- New Strategist Publications
Click on this link to view a saved search that will lead to over 25 different print publications pertaining to various consumer demographics.
- Sourcebook of Zip Code Demographics
Floor 2 Reference (HA 203 .S6601). Presents demographic and market data by zip code within state.
Call Number: HF5415.5 .C6625 2004
How to use data and market research to get closer to your customer.
Call Number: HF5415.3 .B683 2004
How to plan, structure, and write survey material for effective market research.